Ice Cube has recently dipped back into his own music catalog, this time to breathe new life into his classic track "It Was a Good Day," revamping the single all for a good cause.
the rapper-turned-mogul has revisited the song in order to soundtrack a
new campaign that is working to raise awareness of autism, a cause that
he shares is very dear to him.
The new campaign, Autism Speaks,
is in collaboration with a social merchandising and marking platform
called Represent that enlists influencers to create and sell custom
apparel. For their partnership, proceeds will go towards raising
awareness about autism, as well as to help fund research and provide
assistance for individuals who have autism.
"I’m proud to support the great work that Autism Speaks
does, a cause that is so important to me," Ice Cube explains. "My goal
through this campaign is to not only help raise awareness but to also
support this great organization’s efforts in promoting solutions for the
needs of individuals with autism and their families."
The campaign features an exclusive T-shirt design inspired
by the music video for "It Was a Good Day" and will become available on
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